Say yes to candy!

We've created a delicious line of candy that is transforming confectionery. We want to evolve candy beyond sugar and artificial ingredients into something better that's nearly indistinguishable from conventional, full sugar candy. Our candy is plant-based, low in sugar and calories, and high in fibre and flavours. It’s candy you can feel great about - no regrets.

Drop the sugar, not the fun!

Two Better Bears. One yellow and one duo coloured red and orange.
BB: Vision

Our vision is to be the healthiest, most sustainable, and beloved candy company in the world.

Two Better Bears. One yellow and one duo coloured red and orange.
BB: Mission

Better Bears is on a mission to make delicious, low sugar candy with no compromises and to spread joy by making it accessible to everyone!

Two hands are placed together holding Better Bears configured in a large heart shape. The Better Bears are yellow and orange.

BB: Values

Build Trust

We work diligently to earn and build the trust of our team and community. We are transparent about our products and processes. We actively listen to our team and community, and are responsive and timely with our feedback

Inspire Wellbeing

We all want to live better and believe that candy can be both delicious and functional. We proudly use high quality, Non-GMO ingredients. Our well-being also depends on the health of the environment and we are committed to better packaging solutions.

Spread Joy

Above all, candy is fun! Everything we do needs to pass a smile test. If it doesn't bring joy, we try again!

Do Better

We start with our team. We believe in a culture of continuous improvement, and we apply this to our processes and products.

Better Bears logo
BB: Founder Story

Better Bears was created in 2019 when a Canadian family of candy enthusiasts jumped on the opportunity to make a better, healthier, and more delicious snack than what was currently available. They struggled to find sweet snacks that wouldn’t leave them with a sugar hangover and their kids craving more. The family set out to create a gummy bear that was both naturally low in sugar and packed with flavour by combining determination, entrepreneurial expertise, and love for candy. Since then, Better Bears has made snackers feel great about their sweet choices by offering a variety of carefree candies to help curb cravings!™